r7 - 29 May 2007 - 10:32:02 - MimiYinYou are here: OSAF >  Product Web  >  MimiYin > LogoFinals

Logo Finals

Status To be reviewed by Mitch, who will choose a concept to be refined as the Chandler Logo.


Mitch:

Short instructions: Please come back to us with a number: Concept 1, 2 or 3.

Long instructions: As a group, we feel that each of these three concepts are equally strong. We don't foresee trouble scaling any of these concepts or making them pop on the desktop, in the dock or on the taskbar. All of them will need further refinement

We also believe that each of these concepts are equally strong in community the Chandler Brand, which as the Branding Committe defined it, is embodied by the following ideas:

  • Pro-social / Close collaboration
  • Adaptable
  • Productive
  • Empowered / Confident
  • Organized/Better Decisions

  • Seeing the forest for the trees
  • Flexible and rich information management

  • Innovation / Excellence

No logo concept is perfect and we recognize that there are both positive and negative associations for each of these concepts, but we would be happy if any of the three was chosen to represent the Chandler brand.

So, your mission, should you choose to accept it, is to give us feedback from your gut and tell us which of these 3 concepts you would like to represent the project you founded and guided for the last several years. Throughout our Branding Committee meetings, we have always talked about how integral your personal brand is to the project's brand. So in the end, we need your input to answer the following question: Which concept do you want to represent both Chandler and you?

Logo Group: Jake, Mimi, Priscilla, Sean, Trevor

P.S. We have applied a monochrome treatment to all three concepts as to not distract you with color.

P.P.S. In case your wondering what happened to that great Grass Logo, we decided for various reasons to pursue it as a logo for OSAF, rather than Chandler. See relevant meeting notes here: RefiningQuarterFinalLogos#SemifinalsNotes

Concept 1

Concept Two

Concept Three

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