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Visual Brainstorm: Work in progress

This will be our virtual wipe board so we can all post things here and comment on each other's work.

Notes: 1.12.2007

Homework for next week:
  • Look through the piles of design magazines and books we've collected for inspiration wrt: Shapes, Themes, Color palette, Texture and general Look and Feel
  • Sketch out a handful of ideas.

At next week's meeting:

  • Discuss as a group next week: Should we meet again on Friday at 1:00PM?
  • Identify specific areas we want to delve deeper into for a second round of sketches: e.g. Color treatments, textures, etc...
  • We're also going to attempt to establish a common vocabulary for describing visual treatments.

-- MimiYin

Notes: 1.19.2007

Here's a list of some of the terms that came up when looking at our ~dozen logos today. I'm sure I might have missed a few, so please feel free to add to this if anything came up. We may find that some of these terms don't best describe the style, so perhaps we can edit and/or combine some of them to get a solid vocabulary that we can use to further discuss these designs and concepts. -- TrevorParham

Graphical Style Terminology

  • Rigid
  • Organic
  • Overlap
  • Intersection
  • Repetition of letter(s)
  • Noise
  • Order
  • Warm
  • Brush stroke
  • Circular
  • Motion
  • Weight
  • Duality
  • Imperfection
  • Continuity
  • Open vs. Closed Form
  • Contrast
  • Positive / Negative Tension


Comments/Feedback

Description: Originally used for the t-shirt swags. There were two versions, one for the girl and one for the boy shirts.
  • 1girl.png:

Comments/Feedback

Description: This is the boy shirts version. Can you guess why?

  • 2boy.png:

Comments/Feedback

Description: Constellations are a map of the sky, a way of guiding people. This one is in the shape of a dog. The dog has always been a great theme in the office. A faithful and loyal companion. Fetches things for you. Help guide you.
I like the way that this has been framed in widget/icon format. It helps you to see how it might look in your dock or taskbar. It's also simple enough that it would still be pretty "faithful" in terms of image quality once scaled down.
The individual stars in the constellation could also be used as a fav icon or incorporated in to the actual program icons for "All", "Mail", "Tasks", "Calendar", or various "Collections"
--TP
Although I voted for the water droplet, I always liked the constellation, I just thought it was hard to visually represent for a small icon. I am certainly in favor of iterating some more ---SM

  • 3constellation.png:

Comments/Feedback

Description: Similar to the hand/human elements. The starfish shape shows a center and the direction of a star burst outwards from the center. Not too different with the idea a hub communicating with several Casual Collaborator users.
I like the starfish, particularly the concept of "bursting outwards", like reaching out. It is also simple and would translate well to a small or large logo. I think of what it would look like on the desktop and it's simple, not too much detail -- SM
 
  • 4starfish.png:

Comments/Feedback

Description: Inspired by a sculpture at the gallery. The sculpture looked as if there were two people/heads talking to each other.
I like the idea for the symbol, though it would be interesting if the actual concept of the "people/heads" could be brought to life a little more so that it would look a little less like a '#' symbol, and more like a conversation, while still retaining some of its abstract qualities.
--TP
Not crazy about this one....too abstract. --SM
 
  • 5fourHeads.png:

Comments/Feedback

Description: The center of the orange is similar to shape the starfish idea. A central core and the start burst outwards. As in a central person communicating/collaborating with other people.
I like the concept of organic networking surrounding a central core. When abstracted a little more to feel a little less "citrusy" this could be a very effective symbol. It would also be interesting to see if the orange symbol could be combined with something else... or used as a leter in a brand name word.
--TP
  • 6orange.png:

Comments/Feedback

Description: The shape of a spiral in the edges of a screw is similar to the spiral effect often used to describe the dashboard feature in Chandler. E-mail, tasks, notes are all put in to a centralized bucket, ie. the dashboard, the user triages the items to 'now', 'later' and 'done'. The process is repeated similar to a spiral effect.
  • 7screw.png:

Comments/Feedback

Description: A ladder is a tool. Could be incorporated into the name Chandler. I can't remember what else?
  • 8ladder.png:

Comments/Feedback

Description: Representing fun. The colors are in the dashboard triage colors, now, later, done. Similar to the screw, it has a spiral effect. Things coming in, triaged then out again. Repetition.
I like the simplicity and tri-color concept. This symbol also lends itself to motion. A rotational featured could be also be factored in to three different triage stages... the color of the stage could be positioned at top to signify a particular stage.--TP
As mentioned in our meeting–I liked the idea with the triage colors. It's fun, simple and the concept of the spiral works. -Priss
I liked the concept of the pinwheel when it came up during our initial conceptual discussions. --SM
 
  • 9pinwheel.png:

Comments/Feedback

Description: Based design is playing with the letter 'C' in Chandler. And how it works with the letter 'C' in calendar. Play with the hexagon shape in the background.
  • 10chandlerC.png:

Comments/Feedback

Description: Another version with extra hexes attached, the idea being that one piece fits into several.
  • chandler-logo-with-hexes.png:

Comments/Feedback

Description: Playing with something that might add some organic elements into the hexagon shape.
I like the idea of the hexagon and how it is a rigid shape, but then can be multiplied and used to create an organic shape. I had a concern about how it may look to much like a pharmaceutical/bio-tech company due to the mathematical symbol. Another comment Caroline mentioned is to stay away from the idea of bugs for a software co..-Priss
Conceptually, I like the shape aspect, particularly in the design above where we show it pieced or stacked together with other shapes (like pieces of a puzzle). The bee is also a nice touch. I do find that visually the lines are a bit too sharp...maybe it's the distance between the outside of the C and the hexagon. I don't think the C in the hexagon looks that great. -- SM
  • 11bee.png:

Comments/Feedback

Description: The concept here has the idea of putting something into the hexagon. The hexagon is the central place as in the bee put spit in there to make honey. Playing with graphic treatments with the arrow.
  • 12arrow.png:

Comments/Feedback

Description: Overlapping of three colors that make something. There is a another non-profit that uses the overlapping idea in their logo in the form of a tree to show a 'softer' less corporate feel.
I like the form that is created from the intersections here... it would be interesting to see how that form could be brought to life even more by playing with the outside values or even the saturation of the inside form.
--TP
I too like the intersections and how it might relate to the triage process.-Priss
Less excited about this design overall. It doesn't really grab me. -- SM
  • 13threeColors.png:

  • 14ttbkLogo.png:

Comments/Feedback

Description: Sketches from the same sculpture at the gallery with two heads. Trying to play with pictograph. How Chinese character were first developed. From an image to a written character. Simplified and graphic.
  • 15sketchOne.png:

Comments/Feedback

Description: Starting off with the two people in three strokes. Playing with color combinations. The bottom left is similar to silk screen techniques, working with the triage colors again.
  • 16twoPeople.png:

Comments/Feedback

Description: Another sketch with brush strokes similar to a house and a third person, in the perspective of the viewer about to participate in the shared space. This inspired me to put the 'brushiness' of the strokes into something more graphic as we've seen in the first round of visual brainstorming. The white house sculpture that had very clean lines and it had shared multiple shapes and depth.
This was my attempt from the feedback to add a third person into the concept without adding another line to represent a person. I didn't want to make it seem like paper dolls, or a united way logo, etc.-Priss
  • 17sketchTwo.png:

  • magazineHouse.jpg:

Comments/Feedback

Description: Combining the 'brushiness' in the 'house' element / the shared space. A safe place to store your information. Not very corporate looking.
  • 18twoPeopleHouse.png:

Comments/Feedback

Description: Another sketch of a person/character. Trying to play with a stick figure.
  • 19iconicPerson.png:

Comments/Feedback

Description: Putting the stick figure into the 'graphic home' element.
  • 20iconicPersonHouse.png:

Comments/Feedback

Description: Multiple pleasant faces similar to the multifaceted use of Chandler. Has a bit of that 'yin-yang' feel but not quite. Human element.
The fact there are 3 different faces in this logo allows it work well with the 3 different triage stages: now, later, done. The face on the right could be "Now" as it looks like it's sort of announcing/chatting. The face on the left with the closed eye/open mouth could be "Later", and the upside down open eye, closed mouth could be "Done"... I'm sure there are other suitable ways of assigning those icons too.
Regardless, it is nice to have logos that could be broken down in to various components that we can apply to various program features.
--TP
  • 21faces.png:

Comments/Feedback

Description: Multiple ways of viewing the diamonds & squares. You can keep looking at it and it will have different views as in multiple ways to use Chandler.
I always love pop art–love the concept of multiple views really appeals to me. It is a bit corporate/sharp edges. I wonder what would happen if some of the edges were round? Would it be too much like a puzzle? -Priss
The other interesting thing about this is that I only used one shape, a hexagon, to make it, and from there changed the scale and shade of a few of them to get some more variance. But this all came from the same form to produce a number of other forms.
  • 22diamonds.png:

Comments/Feedback

Description: Started with the blue circle and used the drawing tool to move. Has a person in the center but not quite. Continuous line, spiral, soft shapes.
This image is very abstract, which also lends itself to a number of symbolic interpretations. Some of these even resemble tools... Beyond the pseudo person in the middle, its "legs" also resemble scissors (open, downward-facing), and the form created by the curve on the outer right sort of resembles a hammer. I'm sure there are more, but the ability to have multiple visual interpretations (especially if they resemble tools) in the logo is key for a product like this one.
--TP
As I mentioned in the meeting, I like how you can also see the negative space where the blue is also a continuous line. I saw an elephant trunk when I first glanced at this and in the naming meetings we talked about how elephants have good characteristics in relation with Chandler.
  • 23abstractFigures.png:

Comments/Feedback

Description: Started with the hand motif and was trying to translate it into other images/iconic type visuals
  • 24handLillypad.png:

Comments/Feedback

Description: * Sketches of a clock in the shape of a pie w/ a slice cut out of it. Managing time, sharing a slice of it.
I really like this idea of sharing a pie and it representing time. Everyone has a piece of it. Could we also play with the idea of the triage colors, keeping the shape of the pie, ie. pie chart but not literally a pie. -Priss
  • 25timePieSliceOne.png:

  • 26timePieSliceTwo.png:

Comments/Feedback

Description: * Usage of Chandler with the tree motif. Play with the type in the 'H' and the 'L' as stems. Difficult to get away from looking too much like a children's book illustration.
Trees/growth/roots are hard. As you mentioned to stay away from Children's illustration. How would this look when it's more graphic? Is it sending the right message? I don't think we talked about the 'Chandler' in the squares background–but perhaps that might be something to expand on w/ the blue diamonds/square version above. Would it end up being too corporate looking? -Priss
  • 27tree.png:

Comments/Feedback

Description: Riff on Orange.
 
  • orange_logo.jpg:

Comments/Feedback

Description: Riff on Venn diagrams.
MimiYin: The pacman heads coming together to be a bouquet of tulips is my favorite. The other ones are too generic I think. The blocky heads are frightening, would be cool for a 3-man band though.
  • Intersections.png:

Comments/Feedback

Description: Riff on Honeycomb.
MimiYin: Feels like a Hotel logo to me or monograms on bath towels smile
+1 on the hotel logo feel. I think that's why I didn't like it above...looked to formal or ridgid. --SM
  • Honeycomb.png:

Comments/Feedback

Description: Riff on Honeycomb.
MimiYin: Compartmental, but has that organic feel to it too. Also, there's that spiral thing again. Dunno if we want to be associated with snails though.
  • Shell.png:

Comments/Feedback

Description: Riff on Honeycomb.
MimiYin: Has anyone seen these toys? Brings in the people theme. 1 figure could be the logo when we need it to be small. Also has the theme of a small group mutually supporting each other in lateral and vertical relationships, not just hierarchical.
There are so many logos with people in them, I always get the feeling I have seem this before. I think we should try and stay away from a very overused visual and go for something different. -- SM
  • Bill_Ding.png:

Comments/Feedback

Description: Riff on Ying-Yang.
 
* chandler-logo-trevor-21face.png:

Comments/Feedback

Description: Riff on Cubes.
 
* chandler-logo-trevor-22diam.png:

Comments/Feedback

Description: Riff on Hand.
Trevor: Looks like a body glove. Looks like 5 people. A nice compromise between the hands idea and something more abstract.
* hand.png:

Comments/Feedback

Description: Riff on Cubes.
Trevor: Trying to make the cubes idea less corporate and rigid.
* Blocks.png:

Comments/Feedback

Description: Orange in triage colors. - JM
I kind of like this one. Visually, it looks cool and I like the association to pieces fitting together, the connection between them. I liked the fruit images when we initially brainstormed ideas. This also works in the pinwheel as well. -- SM.
  • orange_triage.jpg:

Comments/Feedback

Description: Ant
  • Roles
  • Neat shape - radiating limbs
  • Has the bug association though
  • ant.png:

Comments/Feedback

Description: Gemini constellation
  • We could put shapes behind the image
  • Fainter transparent images
  • Priscilla's 2 people
  • Almost has hands in it
  • Can get more detailed and people will get it
  • Go back and forth between simple and complex
I think this would be hard to see, particularly for a small logo. I really like the constellation though and I think it would be worth pursuing this a bit more to see what else we come up with. --SM
  • Visual treatment: Black is stark

  • gemini.png:

Comments/Feedback

Description: Astronaut Helmets
When thinking about exchange of ideas, etc, I kept invisioning an astronaut helmet with a little transmitting antenna. Just a simple image to convey the idea; looks vaguely like a bomb. I was trying to incorporate two little guys with communicating antennas, but didn't come up with anything. - JM
I find it hard to tell exactly what this is --SM
* Astronaut helmut
  • Bomb?
  • Angler fish

  • atronaut-two.jpg:

Comments/Feedback

Description: Prairie Dog
Prairie dog - a bit too clean, I think. Reminds me of a coffee company for some reason, perhaps because the head looks like a teacup. Originally I had a sketch that looked more petroglyphic. I'll see if I can whip up a crisp version of that. - JM
  • prairie-dog.jpg:

Comments/Feedback

Description: "Petroglyphic" Prairie Dog
  • Prairie dog
  • Like this one better than the one above, perkier
  • Petroglyph-like
  • Symbol for paragraph - writing
  • Change the feet? Udders?
  • Fattening out the bottom to give it more of a distinctive prairie pear-shape
  • petro_prairie.jpg:

Comments/Feedback

  • Faces idea - 1 face or 2 faces?
  • Chandler = Candlemaker
  • Candle in itself has a lot of
  • Warmth, fireside chat, campfire
  • Lighting a dark place
  • Passing a torch
Not crazy about this. I don't see the association to our product themes. --SM
* Another rendition of the chatting faces idea using a candle:

Comments/Feedback

  • OSAF elephant
  • You could probably make all the four letters out of it too: O,S,A,F - Would be hard
  • Elephants: Republican association?
  • We could get away from that?
  • Color treatment and design style
  • Just the head is different from the entire body
  • Black one with the crown on it...really something else
  • Blue elephant on the right has weight
Isn't the elephant the symbol for a political party? --SM
  • elephants.jpg:

Comments/Feedback

  • Chameleon is like Chandler, adaptable
  • Tale has a spiral in it (bottom left)
  • Iguanas not so attached to, but has interesting forms (e.g.
  • Figure 8 in the iguana tale is interesting
  • Owls: Birds-eye vision, Aerial view
  • Turn their heads around 360 degrees, see things from every angle
  • Middle bottom owl is really cool: It's the most human
  • 3-dimensionality
  • iguanaChameleon.jpg:

Comments/Feedback

I like the owls best. (Can you do gecko in addition to Chameleon?) Owls seem more "friendly" than the others. They also have associations with being watchful and smart. But, owls are not particularly gregarious. How about a flocking bird, flamingos, penguins, geese, dodos? What animals do you always see in groups? Social insects (bees, ants), herding/schooling animals (elephants, antelope, cows, fish, whales, dolphins, seals), packs of predators (dogs), family groups (lions, apes, monkeys, prairie dogs, bunnies) -- Pieter
I like the owls..they are smart. I like them better than the prairie dog although I do like the iguanas and chameleons as well. In general I like the animal concept. I always remember the apps that have these. Looking at my mac dock bar now, the adium duck looks so much better than most of the icons. I saw it on someone else's computer and inquired. I think animals make an impression since people can associate to them. It's something familiar. They can be pro-social and collaborative. I think about animals working together to build something. -- SM
  • owls.jpg:

Comments/Feedback

  • Little helper wizards are not so helpful to people
  • Letters and characters making up a person
  • ASCII smilies?
I am having deja-vue to that hideous clippy thing in office. I think they officially just axed pour clippy. We had a globe with arms for our atlas product as well. They basically got rid of it after a couple of versions, most people found it too juvenile. I would give the thumbs down to sticking arms, legs eyeballs etc onto any ordinary object --SM
  • anthropomorphized.jpg:

Comments/Feedback

  • C around the flame - a little religious?
  • Bears and Frogs around the the candle
  • Barbed wire: Amnesty international
  • Spiritual connotations?
A bit too spriritual, religious for me. The candle theme doesn't wow me either. --SM
  • candles.jpg:

Comments/Feedback

  • Combining ideas
  • Repetition of shapes, combined and mixed ideas
  • A little too car, hot-rod like
  • Mixing similar elements together to communicate combining and sharing ideas
  • Could add a transparency to it
  • White stroke around the flames is neat.
Makes me think of firefox -- SM.
  • chandler-logo-fire.jpg:

Comments/Feedback

  • Concept: Individual blades of grass
  • One blade of grass cut through them all
  • Hand-like
  • Cross-hatches for counting
  • Could play with transparency
  • Could be people
  • Makes me think of pipe-cleaners
  • Patch of astroturph
  • Rainbow?
  • What if the bent one was on the far right? It would cross all the other ones
  • What if the bent was more curved? More like a blade of grass?
  • Play with negative space? Might make it more interesting
I think this is too abstract and I don't really see the association to our core values or positioning. --SM

  • grass.jpg:


Logo Consolidation Exercise, Round 1

  • Logo_Concept_map.png:

JAKE

My treatment style thoughts. First, from the terms list:

  • Rigid / Organic tension
  • Noise / Order tension (for repeating/tessellating designs only)
  • Positive / Negative Space tension
  • “Motion” & Weight
  • Overlap

I don’t think every concept needs to include all of the above, but I think those are what I like to see.

I think the two overall styles I like the most are 1) clean, polygonal designs, and 2) organic, fluid, brush-y designs. So, nothing too illustrative or representational, and with limited use of third dimensional space (perhaps “referring” to third dimensional space, rather than using it outright; ie, the ladder, the orange, the prairie dog).

To me that communicates the spirit of Chandler in purely visual attributes, without anything conceptual.

TREVOR

  1. 3constellation.png
  2. 22diamonds.png & 13threeColors.png
  3. 21faces.png
  4. 23abstractFigures.png
  5. orange_triage.jpg
  6. 9pinwheel.png & orange_triage.jpg
  7. Bill_Ding.png & grass.jpg
  8. candlefaces.jpg
  9. owl (middle bottom), elephant (top left) & chameleon (left)

SEAN

  1. Grass (ok so I'm biased)
  2. Oranges with green center
  3. Constellation Gemini
  4. Brush strokes of two people
  5. Riff on Venn diagram- pac-man flowers

MIMI

I like the textured treatments with a single, strong and clear idea. For example the 'watercolor-style' oranges. The starfish and the brush strokes.

20070207 Meeting Notes

Next actions:

We each monochrome the concepts we came up with in the list below. Sean and Jake are going to take a whack at the 2 new additions. I will pull it together into a Concept Map. I just need them by Wednesday morn to do that.

Next meeting is Wed 2/14 again at 1PM in the Cafe. (Sean will be away.)

Mimi and Trevor to present concepts to Branding Committee on Thursday 2/15 probably at 10:45AM?

Takeaway from last meeting: Be aware of tendency to abstract concepts. Chandler's brand should be warm and concrete. A mascot. Also, in the Desktop context, photo-realism, weight and 3-dimensionality are more acceptable and expected.

The NBC Peakcock is perhaps too abstract and lacks personality. Feels corporate. Push the boundary on having irregularity to create unique shapes without crossing the border over into unnecessary complexity. The concept should still be unified and simple.

Concepts that are Keepers

  • Pinwheel
  • Orange
  • Elephants
  • Starfish
  • Gemini constellation
  • Octopus - Sean
  • Platypus - Jake
  • Hand
  • Heads

Concepts with the right associations but we're not sure if people will get what they are and/or what the association is:

  • Prairie dog
  • Chameleon
  • Insects - Buggy software?
  • Squid
  • Hydra - Scary monster association is stronger than many-headed and non-hierarchical
  • Bird - Too close to Flock?

  • Pisces
  • Fire / Candle - Do people know what a Chandler is? Is Candle too religious? Is Fire/Hearth have other connotations?
  • Tulips - Too girly?

  • Abstract shapes: Hexagon / Tessellation - Too generic? Could be anything.


Comments from Priscilla from Tokyo

Pinwheel

  • I very much like the pinwheel idea as well with the triage colors. Could you have an animal hold on to a pinwheel? A pinwheel hat? Could it be friendly with out it being to girlish? Funny how in JP they can get away with everything being cute and animated.

Orange

  • I see the pinwheel concept in there which is interesting. My only concern is the Orange telecom company in Europe. Which bears no relation to Chandler of course, but just thought I would throw that out there.

Elephants

  • I love elephants. What about a group of elephants holding on to each other as they pack animal usually. Did you know also when they discover abandoned elephant bones they pass it to each other to inspect them to see which pack they are from? Talk about sharing information.

Starfish

  • I like it, especially now that you told me when you cut of a limb it will grow back. Though I understand it is a better metaphor for distributed management structures.

Gemini constellation

  • I always liked the constellation idea but to me it still seems to me a bit difficult to translate in to a strong sturdy logo? Especially when you look at it from 1" x 1". Perhaps playing with scale would help, increase the size of the stars, large med. and small sizes to create depth.

Octopus, Platypus, Squid, Bird (Too close to Flock?), Pisces, Tulips (Too girly?), Prairie dog

  • I look forward to seeing these ideas flourish. Another sea mammal I was thinking of is the manatee which are not quite on the endangered list, but is threatened. I believe they also travel in packs. They communicate with each other with clicks and chirps.
  • Did you consider choosing a flower which is perennial, like a cheery blossom or a rose bush, as opposed to a blub flower so you don't have plant it every year.
  • I like the graphic for the prairie dog. He looks like he has a little pot belly. Though I realize I'm terribly biased.

Hand, Heads, Insects (Buggy software?), Fire / Candle (Do people know what a Chandler is? Is Candle too religious? Is Fire/Hearth have other connotations?), Hydra (Scary monster association is stronger than many-headed and non-hierarchical)_, Chameleon

  • Not super keen on these ideas, but if it's graphic enough, perhaps it will play out well. Though I agree about the concern about software being buggy.
  • I liked the grass graphic a lot, but I admit I like pop art. Perhaps need to tie back to Chandler more with the triage colors? Could play with it more as someone commented.
  • Does Chandler want to be associated with the serpent that was killed by Heracles? Kinda icky to me.
  • I like tulips, but perhaps not
  • Chameleons are often used to imply camouflage or color related software.

Abstract shapes: Hexagon / Tessellation (Too generic? Could be anything.)

  • I wonder if the triage color is a strong concept in itself. Perhaps it could play out as a simple geometric color concept. Compositions of three are usually strong visually.

-- PriscillaChung - 21 Jan 2007

Comments/Feedback

  • black and white of octopus- rough sketch
  • octopus:

Comments/Feedback

  • black and white of grass/hands
  • grass-bw.jpg:

Comments/Feedback

Description: Platypus in color.
Jake: Just noticed that it looks like a guy running while dropping rabbit pellets. But you get the idea.
To change it, I would shorten the arms and actually give it a head instead of just having floating eyeballs. Or maybe have it swimming a different direction - just thought down would look the best.
* platypus.png:

* platypus_bnw.png:

Comments/Feedback

Description: Orange in b&w.
Jake: Hmm, I sort of feel like the colors are inherently part of the idea with this one. Maybe I should've played with the levels a bit more.

Comments/Feedback

* dolphin2.png:

  • dolphin1.png:

Comments/Feedback

  • petroglyphics.png:

Comments/Feedback

  • candlefaces.png:

Comments/Feedback

  • 3faces.png:

Comments/Feedback

  • hand_black.png:

  • quarterfinals.png:

  • seahorse.jpg:

  • constellation.jpg:

20070215 Meeting Notes

  • Mimi reported feedback from Caroline
    • C supported the idea of trying to 'personify' Chandler with a mascot-like Logo
    • Also thought it was smart to start from 'what will fit in the desktop' environment
    • Agreed that 'people' and 'hands' were overused in the Sharing and Collaboration brand-space
    • Encouraged us to really narrow the field to just the ideas that we felt were really strong and communicated the brand effectively
    • Endorse our general approach to presenting ideas on the list: Ask specific questions for feedback rather than for general impressions
    • Concepts she thought were strong included: Pinwheel, Starfish, Orange. Liked Elephant but mused about Republican party. Like Constellation, but didn't think the visual was strong enough.

  • We reviewed the final handful of concepts we had and narrowed the field to include only ideas that we believed really communicated the brand elements, eliminating those that had:
    • A tenuous and/or contrived connection (ie. platypus, seahorse)
    • Negative connotations we feared would overwhelm any positive connections to our brand they might have. The octopus went this way because we thought 'scary monster' overwhelmed 'intelligent, emotional, sensitive, multi-limbed creature. Sad, but true
    • Generic - could apply to anything feeling (ie. fire and candle, most of the people and hands explorations)
    • A difficult time clearly communicating what they even were (ie. prairie dog could be a squirrel, astronaut could be a bomb, what is that platypus thing anyway?)
    • No chance of registering at 16x16 (ie. constellation)
    • Many of the animals were also so complex that they didn't register clearly and concisely the way a well-designed, iconic glyph does. In other words, they didn't communicate a single, simple shape very well, or a single, simple flow of energy. (ie. octopus, elephant)
  • This left us with: Pinwheel, Orange, Starfish, Dolphin, Petroglyph and Mimi added the Grass at the 11th hour smile (I thought it would be good to have at least 1 abstract idea to see how people would react to it - I tweaked it a bit, I dunno if I made it worse.)
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pngpng 1girl.png manage 7.3 K 21 Jan 2007 - 13:48 PriscillaChung  
pngpng 14ttbkLogo.png manage 13.1 K 21 Jan 2007 - 13:49 PriscillaChung  
pngpng 2boy.png manage 7.9 K 21 Jan 2007 - 13:51 PriscillaChung  
pngpng 3constilation.png manage 12.1 K 21 Jan 2007 - 13:51 PriscillaChung  
pngpng 4starfish.png manage 40.0 K 21 Jan 2007 - 13:51 PriscillaChung  
pngpng 5fourHeads.png manage 6.4 K 21 Jan 2007 - 13:52 PriscillaChung  
pngpng 6orange.png manage 80.2 K 21 Jan 2007 - 13:52 PriscillaChung  
pngpng 7screw.png manage 2.3 K 21 Jan 2007 - 13:53 PriscillaChung  
pngpng 8ladder.png manage 8.4 K 21 Jan 2007 - 13:53 PriscillaChung  
pngpng 9pinwheel.png manage 9.7 K 21 Jan 2007 - 13:53 PriscillaChung  
pngpng 10chandlerC.png manage 26.9 K 21 Jan 2007 - 13:54 PriscillaChung  
pngpng 11bee.png manage 35.7 K 21 Jan 2007 - 13:54 PriscillaChung  
pngpng 12arrow.png manage 25.2 K 21 Jan 2007 - 13:55 PriscillaChung  
pngpng 13threeColors.png manage 37.3 K 21 Jan 2007 - 13:56 PriscillaChung  
pngpng 15sketchOne.png manage 79.2 K 21 Jan 2007 - 13:57 PriscillaChung  
pngpng 16twoPeople.png manage 71.7 K 21 Jan 2007 - 13:57 PriscillaChung  
pngpng 17sketchTwo.png manage 65.1 K 21 Jan 2007 - 13:58 PriscillaChung  
pngpng 18twoPeopleHouse.png manage 18.8 K 21 Jan 2007 - 13:59 PriscillaChung  
pngpng 19iconicPerson.png manage 57.9 K 21 Jan 2007 - 14:00 PriscillaChung  
pngpng 20iconicPersonHouse.png manage 12.0 K 21 Jan 2007 - 14:01 PriscillaChung  
pngpng 21faces.png manage 15.1 K 21 Jan 2007 - 14:01 PriscillaChung  
pngpng 22diamonds.png manage 10.9 K 21 Jan 2007 - 14:02 PriscillaChung  
pngpng 23abstractFigures.png manage 18.9 K 21 Jan 2007 - 14:02 PriscillaChung  
jpgjpg magazineHouse.jpg manage 108.8 K 21 Jan 2007 - 14:02 PriscillaChung  
pngpng 24handLillypad.png manage 89.0 K 22 Jan 2007 - 17:42 PriscillaChung  
pngpng 25timePieSliceOne.png manage 112.9 K 22 Jan 2007 - 17:42 PriscillaChung  
pngpng 26timePieSliceTwo.png manage 125.6 K 22 Jan 2007 - 17:43 PriscillaChung  
pngpng 27tree.png manage 88.8 K 22 Jan 2007 - 17:43 PriscillaChung  
pngpng chandler-logo-with-hexes.png manage 30.8 K 26 Jan 2007 - 09:39 SeanAquino  
pngpng chandler-logo-trevor-21face.png manage 34.8 K 26 Jan 2007 - 13:02 SeanAquino  
pngpng chandler-logo-trevor-22diam.png manage 14.1 K 26 Jan 2007 - 13:03 SeanAquino  
gifgif orange-triage.gif manage 26.2 K 26 Jan 2007 - 14:41 JakeMix Redo of the orange idea in triage colors. I think the flatter image works best here.
jpgjpg astronaut-two.jpg manage 30.6 K 02 Feb 2007 - 11:18 JakeMix  
jpgjpg prairie-dog.jpg manage 11.8 K 02 Feb 2007 - 11:18 JakeMix  
jpgjpg candleFaces.jpg manage 57.5 K 02 Feb 2007 - 12:43 TrevorParham Another rendition of the chatting faces idea using a candle
jpgjpg elephants.jpg manage 64.1 K 02 Feb 2007 - 12:46 TrevorParham  
jpgjpg iguanaChameleon.jpg manage 62.6 K 02 Feb 2007 - 12:47 TrevorParham  
jpgjpg owls.jpg manage 91.5 K 02 Feb 2007 - 12:48 TrevorParham  
jpgjpg anthropomorphized.jpg manage 86.8 K 02 Feb 2007 - 12:49 TrevorParham  
jpgjpg candles.jpg manage 97.6 K 02 Feb 2007 - 12:50 TrevorParham  
jpgjpg petro_prairie.jpg manage 55.9 K 02 Feb 2007 - 12:51 JakeMix  
jpgjpg chandler-logo-fire.jpg manage 233.3 K 02 Feb 2007 - 13:14 SeanAquino  
jpgjpg grass.jpg manage 196.4 K 02 Feb 2007 - 13:15 SeanAquino  
pngpng octopus-1.png manage 31.9 K 13 Feb 2007 - 20:21 SeanAquino octopus
jpgjpg grass-bw.jpg manage 25.2 K 13 Feb 2007 - 20:29 SeanAquino  
pngpng platypus.png manage 75.0 K 14 Feb 2007 - 14:01 JakeMix  
pngpng platypus_bnw.png manage 13.3 K 14 Feb 2007 - 14:02 JakeMix  
pngpng orange-triage.png manage 18.0 K 14 Feb 2007 - 14:02 JakeMix  
pngpng petroglyphics.png manage 23.0 K 15 Feb 2007 - 11:15 TrevorParham  
pngpng candlefaces.png manage 15.9 K 15 Feb 2007 - 11:16 TrevorParham  
pngpng 3faces.png manage 19.1 K 15 Feb 2007 - 11:17 TrevorParham  
pngpng hand.png manage 12.1 K 15 Feb 2007 - 12:00 TrevorParham  
pngpng hand_black.png manage 12.1 K 15 Feb 2007 - 12:01 TrevorParham  
pngpng dolphin1.png manage 15.7 K 15 Feb 2007 - 12:01 TrevorParham  
pngpng dolphin2.png manage 14.8 K 15 Feb 2007 - 12:02 TrevorParham  
pngpng constellation.png manage 45.7 K 20 Feb 2007 - 09:18 JakeMix  
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