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Chandler Marketing Plans

Table of Contents

High-level Marketing Goals

  1. Communicate Project status and plans to target communities** (set appropriate expectations)
  2. Build brand awareness and reputation
  3. Build appropriate interest level in target communities
  4. Communicate differentiating features / product values as they are released

**Target Communities include:

  • Developers
  • Higher Education
  • General public (early adopters)
  • Press, analysts, and other influencers in the appropriate markets
  • Potential Chandler ecosystem partners

Marketing Targets

Target Focus
0.5 release
threshold Calendar functionality
Dev. Dogfood
API stability
0.6 release Introduce UI and functional innovations
triage workflow and the Dashboard view
Cross-kind cross-attribute searching within any named item collection
Rules and filters to automatically organize and process items
Incremental Email and Calendar features including next rev of event invitations
0.7 release Final dot release to add features into Kibble.
Focus on remaining basic email features and interoperability features

Marketing Projects

Release Project Task Target goal Notes
0.5 PyCon Sprint Developers min. of 10 developers building a parcel need to submit by end of Dec.
Panel 20 added to dev list post-event  
BOF 25 attendees  
Dev. Doogfood Blogs Developers Generate interest in dev. prior to 0.5 release Dev. Dog Food
Release Event Blogs Developers Generate interest in dev. prior to 0.5 release
Consumers Manage interest in public prior to 0.5 release  
Collateral Guided Tour (pdf) Consumers demo calendar features as an example, see: Chandler 0.4 Guided Tour - Planning for the 0.5 guided Tour
Guided tour (movie)
Higher Ed. awareness Higher Ed provide materials for CSG reps to use with their constituencies Higher Ed. Marketing Materials
WebDAV/CalDAV Joint project with service provider Consumers provide a tested free trial CalDAV service for calendar sharing joint marketing with Xythos, a CSG U, etc? MarketingDavServerPointFive
joint announcemet with cal connect? Developers show OSAF participation/leadership in calendar standards quote from Lisa in consortium founding PR
  begin branding exercise   target for building brand equity this will NOT be a short or easy task
0.6? OSCON Sprint Developers    

Release Date Targets

  • 0.5 release date is currently scheduled for:
  • 0.6 release date is currently scheduled for:
  • 0.7 release date is currently scheduled for:

Background Information

Developer Dogfood (from ZeroPointFivePlanning)

  • High level goal: be able to present examples that 3rd party parcels could follow, at PyCon
    • Refactor application to support 'capplets', with well defined ways for a parcel to add to chandler's ui
    • Bring back ZaoBao (RSS reader) as a well structured 'capplet', documented as an example
    • Refactor application to support a server mode
    • Add Morgen's photo parcel, running in server mode, documented as an example

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Higer Ed. Marketing Materials Table of Contents (from HigherEdMarketingMaterials20040702?)

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0.6 Features (from ZeroPointSixPlanningOld? )

Warning: Can't find topic Trash.ZeroPointSixPlanningOld

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Triage Workflow (from TriageDesign)

Triage Workflow is major component of 0.6's new features

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0.7 Features (from DesktopZeroDotSeven )

0.7 (Preview) Planning

Chandler 0.7 is officially known as the Chandler Preview release. The primary goal of Preview is to have an application complete enough in terms of performance and stability to get feedback from people outside the project. We have been using Chandler internally for some time and need to expand our user base to help us build a better 1.0 product.

Preview does not mean a feature complete 1.0 product. It's a coherent set of features around collaborative calendaring and task management, targeted for a specific group of users. We are aiming at small groups and not large enterprise organizations. We expect to have more than one Preview release before we reach 1.0.

In addition to Chandler the desktop client, users can share information using our hosted service which is running an instance of our Cosmo server.

For up-to-date info as we head into the final stretch, you can refer to our Preview Countdown Page.

0.7 Tenets

  • Experimentally usable dashboard
    • The first iteration support for task management workflows.
  • Usable calendaring
    • A personal and/or collaborative calendaring experience.
  • Experimentally usable collaboration
    • Collaborating on and supporting workflows for dashboard and calendar.

0.7 Alpha Milestone Plan

The 0.7 release will be split up into a number of milestones into which we will stage all the 0.7 features. These milestones will be labelled alphas (alpha2, alpha3 etc). Currently the plan is for Preview to have 6 alpha release and therefore Preview coincides with Chandler alpha6.

There are a number of artifacts that helped us plan these releases. Please note that these were prepared at the beginning of 0.7 and some of them have been modified quite significantly as we have made progress through the release. For more current feature lists, please see the detailed alpha planning pages below.

In addition, since 0.6 was our dogfoodable calendar, we wanted to build on that by being responsive to dogfood feedback we are receiving throughout 0.7. We have been maintaining a list of calendar feedback bugs and have further prioritized those. You can see that many of them have been addressed already.

0.7alpha1 - Released Feb 28th, 2006

  • 0.7 planning, including the milestone proposal and 0.7 tenets
  • bug fixes, architecture cleanup, etc.

0.7alpha2 - Released May 26th, 2006

  • Basic table support
  • Subscribe and publish free-busy urls
  • Sending simple event notifications
  • High priority dogfood calendar bugs

0.7alpha3 - Released August 2, 2006

  • Background sync
  • Projects.PyLucene indexes
  • More efficient use of collections
  • Recurrence performance fixes
  • Intel Mac support

0.7alpha4 - Released November 30, 2006

  • Performance
  • Experimental dashboard - Phase 1
  • Restore settings
  • Sharing format design
  • Domain model work - stamping
  • CALDAV free-busy reports
  • Visual improvements to calendar - lozenges, sidebar, icons

0.7alpha5 - Scheduled for June 2007

  • Dashboard Phase 2
  • Stamping UI
  • Sharing format implementation
  • Quick item entry
  • Performance
  • Email - Chandler to Chandler headers, iMAP folders
  • Dump & reload - data migration
  • Stability and performance
  • Polish and bug fixing
  • Context menus


Items slipping from Preview

Specs and working proposals

This is the running list of specs for 0.7. Each spec

Spec Name Owner Dev Owner Status Tasks
Free-busy & event notifications Sheila Jeffrey, BrianK Alpha2 work done. No specific deliverables for Alpha3 or Alpha4, only bug fixes logged in bugzilla.  
Dashboard Sheila BryanS Spec for Alpha4 complete and under review by devs.  
Sharing Sheila Morgen First draft of Alpha3 and Alpha4 spec.  
Search Sheila John, Reid First draft for Alpha4 done.  
Calendar bugs & features Sheila Jeffrey Ongoing prioritization list updated throughout 0.7.  
Stamping Sheila Grant Draft of 0.7 ready for review.  
Sidebar Sheila John First draft of Alpha4 goals, ready for review.  
Mini Cal and Preview Area Sheila Jeffrey First draft for Alpha4 done.  
Markup bar spec Sheila Reid Proposal implemented for Alpha2  
ContextMenuSpec Sheila   Some work done for Alpha2, full spec in progress for 0.7  
Timezones Sheila Grant No formal spec, final proposal sent to the design list  
Recurrence Sheila Grant Feature enhancements under discussion. Nothing specific spec'd out.  
Calendar Interop Sheila Grant Proposal under discussion with Grant.  
Dump and Reload Sheila PJE recent discussion  
i18n Sheila BrianK   bugzilla  
Labelling and user-defined attributes Sheila Grant In progress  
Contacts Sheila Grant In progress  
Email Sheila BrianK In progress  
Installers Sheila Bear In progress  
Keyboard Support Sheila      


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