r5 - 05 Apr 2007 - 12:23:28 - MimiYinYou are here: OSAF >  Projects Web  >  BrandingProject > LogoSeminfinalsTwo

Chandler Logo Semifinals, Pass Two

Here is a second installment of 3 logo treatments. We a new treatment of the Petroglyph, which we are now calling Figure and have added one new concept, the dog and have two different treatments we would like feedback on. With this round, we felt that the color of the logo was not tightly bound to the logo concept itself, so we're presenting the treatments in black and white so that color doesn't distract you from evaluating the concept behind the logo. Again, our criteria are:

1. Do we feel this concept strongly communicates our Brand message?

2. Do we feel this concept can uniquely represent Chandler?

To see all the logo treatments we've created, look here: LogoQuarterfinals#SemifinalsTwo





Survey Questions to Visual Treatments of the the Starfish, Grass (formerly known as Abstraction) and Pinwheel concepts.

Which brand concepts apply to each of these three visual treatments? Do you think the visual treatment changes how you feel about the concepts? For the dog concept, please compare the two treatments to each other? Which treatment do you feel better communicates our brand concepts? Do you even see/feel a difference?

  • Pro-social / Close collaboration
  • Adaptable
  • Productive
  • Empowered / Confident
  • Organized/Better Decisions

  • Seeing the forest for the trees
  • Flexible and rich information management

  • Innovation / Excellence

Which of the following words would you use to describe each visual treatment? Again, please compare the two dog treatments with each other.

  • Happy
  • Friendly
  • Warm
  • Fun
  • Powerful
  • Substantial
  • Flexible
  • Pretty
  • Beautiful
  • Sexy
  • Other: Add your own

If you were trying to describe the logo to someone on the phone: How would you describe it? "See that xxx on your desktop? Click on that."

-- MimiYin - 28 Mar 2007

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I Attachment Action Size Date Who Comment
pngpng C-figure.png manage 41.2 K 28 Mar 2007 - 16:42 TrevorParham  
pngpng dogBW.png manage 53.1 K 30 Mar 2007 - 16:02 PriscillaChung BW dog
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