r12 - 05 Apr 2007 - 14:21:33 - PieterHartsookYou are here: OSAF >  Projects Web  >  CommunityHome > BrandingExercise > BrandingDeliverables

NEWS

Check out 1.0!

PEOPLE

  • Pieter
  • Katie
  • Jared
  • Sheila
  • Mimi
  • Priscilla
  • Ted

ADVISORS

  • Caroline - LPFI
  • Trevor - KEI
  • Jake - KEI
  • Sean - LPFI


QUICKLINKS

Branding Deliverables




Brand Name

  • Trademark registration
    • US
    • International
      • Madrid
      • ECU
  • Domain registrations

Logo

  • See the Visual Branding section on: BrandingProject
  • various forms, resoluions, etc.
  • Trademark registration
    • US
    • International
      • Madrid
      • ECU
  • Copyright (see problems with this in Debian community re. Firefox logo)

Usage guidelines

  • Brand name
  • Logo
  • guidelines for use of name and logo with desktop client, server, hosted service

Implementation of branding

Note, this list is meant to be a complete list for decision making/prioritization purposes. We have not made the decision to make all of these changes, and are unlikely to do so before Preview. Some may not be changed, even after Preview -- we want to capture those decisions as well.

  • Products
  • Documentation
    • end user
    • developer
  • service
    • domain? (osaf.us)
    • static pages? (logo, text)
  • landing pages: chandler.osafoundation.org, cosmo.osafoundation.org
    • domains?
    • logo/text changes
  • website: www.osafoundation.org
    • domain/url?
    • logo
  • wikis (reorganization around brand)
  • osaf weblog
    • logo, name, text to template
    • category changes, product link changes, other sidebar link changes
    • domain or other URL changes? (wp.osafoundation.org)
  • repository weblog
    • http://blogs.osafoundation.org/chandlerdb -- change url?
  • maillist name changes
    • chandler-dev@osaf, chandler-private@osaf, commits@osaf
    • cosmo-dev@osaf, cosmo-private@osaf, cosmo-commits@osaf
    • design@osaf
    • service-dev@osaf
    • general@osaf, announce@osaf
    • pylucene@osaf, pyicu@osaf, commits-pyicu
    • localization@osaf, commits-l10n@osaf
    • commits-sandbox, commits-vobject, commits-zanshin, www-commits
    • tools-dev@osaf
  • repositories
  • irc channels
    • chandler
    • cosmo
    • osaf
    • osaf-staff
  • ??

Decisions

  • Tenet for branding effort and website/wiki/landing page reworking in Preview timeframe: good first impression.

  • We're using one name as the user facing name for all of the products/services: web client, server, hosted service, desktop client.

  • The project/code names (Cosmo, Chandler) are not going away completely, at least during the transition to the new name during the Preview timeframe.

Open Questions

  • Are we going to design a new OSAF logo?

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