r2 - 08 Jun 2006 - 16:45:52 - HeikkiToivonenYou are here: OSAF >  Journal Web  >  ContributorNotes > HeikkiToivonenNotes > ElevatorPitch20060608

Elevator Pitch

It is still hard explaining what Chandler is. We need a 3-4 word (or something like that) quick explanation that makes those who hear it become interested and ask for more. Then you have maybe 20 seconds to explain more.

In a branding meeting today there were some new thoughts and ideas thrown in so I made a couple of versions based on the new ideas. Both of these seem to carve a new niche where Chandler could be the top dog. I haven't tested these yet on anyone.


  • Q: What are you working on, what is Chandler?
  • A: Chandler is "focus management tool".

  • Q: What do you mean, I've never heard of such a thing?
  • A: Chandler consolidates all your information into one trusted place, your email, calendar, tasks, notes, and todo lists. You can keep your focus on the project you are working on instead of jumping from application to application - or application area to application area - in order to accomplish your work.

Focus is the new thing here. It is unfortunately pretty vague sounding. The longer explanation lists all the things chandler can do (note I said calendar instead of events because I think people search/understand calendar easier than events). The key point is keeping all the info in one view. This unfortunately lacks any mention of sharing, but I think adding that would dilute the message.


  • Q: What are you working on, what is Chandler?
  • A: Chandler is "shared decision support system".

  • Q: What do you mean, I've never heard of such a thing?
  • A: Chandler consolidates all your information into one trusted place, your email, calendar, tasks, notes, and todo lists and lets you share these with other people. You and your colleagues can keep your focus on the project you are working on instead of jumping from application to application - or application area to application area - in order to find the information you need to make good decisions.

The key thing here is the "decision". It is a little weird sounding to me. I also brought in sharing, although it has been described as a little weak for small businesses, but I think "shared decisions", while definitely sounding unusual, can strengthen each other (but also possibly weaken, based on person).

-- HeikkiToivonen - 08 Jun 2006

Edit | WYSIWYG | Attach | Printable | Raw View | Backlinks: Web, All Webs | History: r2 < r1 | More topic actions
 
Open Source Applications Foundation
Except where otherwise noted, this site and its content are licensed by OSAF under an Creative Commons License, Attribution Only 3.0.
See list of page contributors for attributions.